Steps To Creating A Successful Change Management Process:



Change management provides a detailed process for dealing with major transitions, for example, when adopting a new tool in the company or taking on new leadership.

With a consolidated change management process in place, you can help your team adjust and move through the transition in stride. In this article, we describe different change management models and when to use them. We also list six steps to effectively implement a new technology or tool.

Changes are essential ingredients for your organization’s success. As it grows, it becomes imperative to implement new tools, experiment with new strategies or conquer new markets, among others. Small changes or modifications that don’t affect many people are easy to implement

What do you do when a major organizational change is needed?

Without proper planning, trying to implement organizational change can lead to chaos, confusion, and a business slowdown. Therefore, it is necessary to implement the changes carefully, with planning and support before the change takes effect, in order to facilitate this transition.

In short, it is necessary to resort to change management.

If you’ve ever faced difficulties implementing an organizational change or are considering how best to get your company to buy into a change, this article is for you.

What Is change management?

Change management is the process of preparing for any new organizational change and bringing it to fruition. It is usually during the change management process that you prepare to transition to a new change, get organizational support for whatever the change requires, and implement the change carefully over time.

The most important aspect of change management is to approach change deliberately and from multiple points of view. Before making an organizational change, consider how it will affect members at different levels and teams in your organization.

For this reason, change management methodologies often include strategies that help teams introduce organizational change gradually, testing it with a subset of the company, or ensuring buy-in from the appropriate stakeholders before implementing a new initiative.

Change management is a process and a methodology. Maybe you’ve never given much thought to how to implement a change initiative. Through the change management process, your team and your company can better prepare to enjoy the benefits of a new change.

Benefits of change management

With effective change management, you can introduce new processes without destabilizing your team or organization. We tend to cling to the “old way” of doing things, even when the new way is objectively better. By minimizing disruption caused by a change, a change management plan helps your team realize the potential of the new change.

An effective change management process can help to:

  • Develop a good rhythm in your company
  • Reduce resistance to change
  • Increase the likelihood of a successful change
  • Reduce any potential negative impact from the change

Traditional change management models

Change management processes emerged in the early 1960s, and there have been several models since then. In this article, we’ll cover three traditional models for managing general change.

Lewin’s change model

Kurt Lewin , a German psychologist who took refuge in the US, is best known for his contributions to applied research in the area of ​​communication practices. Lewin’s change model divides the change management process into three steps:

  1. Unfreeze. During this stage, the team or company must be helped to overcome their initial aversion to change. In addition to analyzing any aversion to change, it is also necessary to start convincing the team of the reason that justifies it. In this part of Lewin’s change model, the focus should be on preparing the team for something new.
  2. Change. This step occurs when the organizational change is implemented. Keep in mind that change can be a multi-step process, as unexpected obstacles can arise as you try to get everyone into the new system, whatever it may be.
  3. Freeze. Now that the change has been implemented, it’s time to freeze everything as it is, so that the “new” way of doing things becomes the default.

O model ADKAR

The ADKAR model was created by Jeff Hiatt. ADKAR is an acronym in English that means:

  • Awareness (Awareness) about the need to change;
  • Desire (Desire) to participate and support change;
  • Knowledge of what to do to ensure successful change;
  • Ability (Ability) to implement the change;
  • Reinforcement to ensure that the change will continue to be implemented over time.

The eight-step process for driving change

The Doctor. John Kotter invented this method, which he described in his book Leading Change . According to Kotter, the eight steps are:

  1. Generate a sense of urgency to emphasize the importance of acting immediately.
  2. Establish a guiding coalition to guide, coordinate and communicate organizational change.
  3. Formulate a strategic vision and initiatives to clarify how the future will differ from the past.
  4. Summon an army of volunteers to campaign for change.
  5. Enabling action by removing barriers to provide the freedom your organization needs to make real impact.
  6. Generate short-term gains to encourage the organization to persist.
  7. Sustain acceleration and spare no effort to implement change until your vision is realized.
  8. Institute change until it replaces old habits.

When to use change management

The change management process should not be implemented in its entirety for every organizational change. Change management is important only when it has the potential to affect all or a large part of the company. Remember that, like anyone, we may show an aversion to change because we tend to like the current system (even if it is not the best process), and it can be difficult for some people or teams to imagine a new way of working.

Here are some examples of organizational changes that can be implemented through a change management process:

  • New tool or technology to be adopted by the entire company;
  • Change of leadership or organizational structure;
  • Updates to the culture or values ​​adopted at work;
  • Updates to company policies, HR programs or benefits;
  • Fusions and acquisitions.

When implementing a change management process, it is essential to consider when and how this change will be implemented in your organization.

At Asana, our Professional Services and Customer Success teams are always happy to help teams formulate a change management strategy to implement a new tool or technology across the enterprise.

With Asana , in addition to having a tool to organize and execute work, teams are also taking a new approach to team collaboration through work management . A change management process can help you succeed and ensure adoption.

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